Top 7 China Virtual Reality Companies 2025
China's VR/AR market reached RMB 100 billion in 2025, establishing itself as the world's second-largest XR market after the US. Apple Vision Pro's entry catalyzed spatial computing adoption, while domestic leaders PICO and XREAL drive consumer VR/AR device shipments. China's 5G infrastructure advantage enables cloud VR applications and standalone AR glasses without tethered computing requirements.
TL;DR: China's VR/AR market reaches RMB 100B. PICO (ByteDance) leads consumer VR with 3M+ headsets sold while XREAL dominates consumer AR glasses with 500K+ units shipped globally.
Top Companies
PICO (字节跳动)
3M+ VR headsets soldPICO, acquired by ByteDance, is China's leading VR headset company with 3M+ units sold. Its PICO 4 Ultra features pancake lenses, eye+face tracking, and mixed reality capabilities, competing directly with Meta Quest in China and expanding to European and Japanese markets.
XREAL (Nreal)
500K+ AR glasses shippedXREAL is China's leading consumer AR glasses company with 500K+ units shipped globally. Its Air 2 Ultra glasses weigh only 80g and project a virtual 130-inch display, compatible with Android phones, Mac, and Windows via its Nebula computing platform.
Antvr (蚁视科技)
MR headset pioneerAntvr develops mixed reality headsets and 360-degree cameras for consumer and enterprise markets. Its Mix headset series features 4K per-eye resolution and 6DoF tracking, targeting VR gaming and enterprise training applications with competitive pricing under $500.
DeepMirror (深镜科技)
Enterprise VR trainingDeepMirror specializes in enterprise VR training solutions for industrial, medical, and education sectors. Its VR training platform has been deployed in 500+ factories, 200+ medical institutions, and 1,000+ schools, reducing training time by 40% and improving knowledge retention by 60%.
Ingenic (君正)
AR glasses chip providerIngenic Semiconductor provides dedicated AR glasses processor chips (T-Series) powering many Chinese AR glasses brands. Its low-power, high-performance chips enable standalone AR glasses without external computing, with 10M+ chips shipped to AR device manufacturers.
Guoqi VR (国器AR)
Industrial AR solutionsGuoqi develops industrial AR solutions for manufacturing, maintenance, and remote assistance. Its AR glasses and software platform enable workers to access real-time data overlays and remote expert guidance, deployed in 100+ manufacturing plants and power facilities.
LingVR (灵犀微光)
Waveguide AR displayLingVR specializes in waveguide optical technology for AR glasses, developing ultra-thin diffractive waveguide displays. Its technology achieves 50%+ optical efficiency compared to 20% industry average, enabling brighter, more power-efficient AR glasses for all-day wear.
Comparison Table
| Company | Focus | Key Product | Shipments | Market |
|---|---|---|---|---|
| PICO | Consumer VR | PICO 4 Ultra | 3M+ headsets | Gaming, entertainment |
| XREAL | Consumer AR | Air 2 Ultra | 500K+ units | Gaming, productivity |
| Antvr | Mixed reality | Mix headset | Growing | Gaming, enterprise |
| DeepMirror | Enterprise VR | Training platform | 500+ factories | Training, education |
| Ingenic | AR chips | T-Series SoC | 10M+ chips | B2B component |
| Guoqi | Industrial AR | AR glasses+SW | 100+ plants | Manufacturing |
| LingVR | Waveguide optics | Waveguide display | R&D stage | Display components |
Frequently Asked Questions
How big is China's VR/AR market?
China's VR/AR market reached RMB 100 billion in 2024, with VR devices (40%), AR devices (20%), VR/AR content (20%), and enterprise solutions (20%). The market is growing at 30%+ annually, projected to reach RMB 250B by 2028.
How has Apple Vision Pro affected China's XR market?
Apple Vision Pro launched in China in 2024, catalyzing spatial computing awareness and pushing domestic makers to improve display quality and interaction design. However, its $3,500+ price limits mass adoption, leaving room for PICO and XREAL in the consumer segment.
Which Chinese AR glasses brand is most popular?
XREAL (formerly Nreal) is the most popular consumer AR glasses brand in China with 500K+ units shipped, followed by Rokid and TCL RayNeo. In the enterprise segment, Huawei, Guoqi, and Nolon lead with industrial AR solutions.
What are China's strengths in VR/AR?
China's strengths include: (1) massive consumer market for content and gaming, (2) 5G infrastructure enabling cloud VR, (3) strong manufacturing for cost-effective hardware, (4) government support through VR industry policies, and (5) growing developer ecosystem for XR content.
What is China's government policy on VR/AR?
China's Ministry of Industry and Information Technology issued the VR Industry Development Action Plan targeting RMB 350B market size by 2026. The plan prioritizes VR hardware breakthroughs, content ecosystem development, and VR applications in education, healthcare, and manufacturing.